Devang Trivedi returns to Tamarind Foods as Chief Marketing Officer

Tamarind Foods has named Devang Trivedi chief marketing officer with effect from 13 August 2026. Trivedi was most recently chief executive officer of Suvarna Consumer Brands, a packaged-foods business he led for three years, and began his career at Tamarind as a brand manager between 2009 and 2018.

The move is a step back from a general management role into a functional one, which Trivedi has publicly described as a deliberate trade of scope for scale. Tamarind’s portfolio spans nineteen brands and reaches an order of magnitude more households than his previous company.

He inherits a portfolio review already in progress: the company said in its most recent annual report that six brands were under evaluation for divestment or discontinuation. Trivedi built his reputation on price-pack architecture in low-unit-price categories and has argued that quick commerce is eroding the pack-price ladder that Indian packaged goods companies spent three decades constructing.